WE HELP ECOM BRAND OWNERS INCREASE CVR BY 1.5-3X & REDUCE CPA BY UP TO 30% WITH ADVERTORIALS

Attention: DTC ecom brand owners & agenciesHere’s what you’ve probably noticed for a while:Most of your ads get ignored. Most of your content gets skimmed rapidly.Most "buy now" messaging falls flat.And if they click… conversion rates are abysmal.Why?Because today’s buyers are bombarded with a blur of almost identical content -and they’ve built a 6-foot-thick mental ad blocker.But what if you could slide past their defenses, earn their trust, and subtly guide them to buy -without sounding "salesy", while making them feel they must have your product as a logical next step without any scarcity, urgency, or other pushy tactics?That’s where advertorials come in.Let me ask you:Are you tired of spending tens of thousands on ads that vanish into the void (basically donating to Zuck).Do you wish your marketing felt less like a pushy car salesman and more like a trusted advisor?Would you love to convert cold traffic into warm leads - while they actually enjoy reading your pitch?If you nodded yes, keep reading.Because advertorial copywriting is the missing link between your offer and customers who want to buy - but hate being sold to.Why Understanding Customer Levels of Awareness is KEY (And How Advertorials Hack Them)Most businesses waste money shouting at cold audiences with the wrong message.The legendary big dawg Eugene Schwartz revealed customers move through 5 levels of awareness:Unaware (No clue they have a problem)Problem Aware (Know their pain but not your solution)Solution Aware (Researching fixes but don’t know YOU)Product Aware (Know you but aren’t convinced)Most Aware (Ready to buy - just a quick nudge)Here’s the crisis: 90% of ads target Level 5… while 70-80% of your audience is at Level 1-3.That’s why your Facebook ads flop.That’s why your landing pages underconvert.Advertorials fix this by meeting prospects where they are:For Unaware/Problem-Aware (Levels 1-2): We craft educational stories that introduce the problem.For Solution-Aware (Level 3): We position your offer as the obvious fix.For Product-Aware (Level 4-5): We use social proof-heavy advertorials to overcome last minute objections.Here’s How We WorkWe write and design advertorials that:✅ Disguise your pitch as educational, informative content (selling under the radar)
✅ Are able to run in premium publications (News sites, authority blogs… or just your Meta/Google funnel)
✅ Convert cold audiences into buyers (Without the "ick" factor of ads)The result?👉 Higher engagement (People choose to read it)
👉 More trust (It doesn’t scream "SCAM!")
👉 More sales (Truly valuable content + subtle CTAs = fewer objections)"But Will This Work For MY Business?"Short answer: Yes.Your ecom niche doesn’t matter. If you have:✅ A product/service worth buying
✅ An audience that reads anything online
✅ A desire to stand out from the ad noise…then advertorials will work for you.Now, What If I Want to Scale Beyond Advertorials?Advertorials are your top-of-funnel traffic conversion lever - but they work even harder when paired with a full funnel.Let me explain...Why Most Cold Traffic Funnels Fail (And How We Fix It)The brutal truth:Cold traffic hates being sold to (but loves stories)Your product page is a commodity (until we reposition it)Upsells feel like a cash grab (unless justified with narrative)Our differentiator:We don’t just write copy - we engineer psychologically sequenced journeys where:✅ Ads are scripted to hook and intrigue cold audiences✅ Presell pages (advertorials, listicles) build desire before the product page✅ Product pages position your offer as the logical choice✅ Upsells feel like natural next steps (Not pushy add-ons)For DTC e-commerce brands, we offer done-for-you cold traffic funnel copywriting:1️⃣ Click-Stopping Ads (Meta/TikTok) - stop scrollers dead in their tracks
2️⃣ Presell Pages - No hard sell, just irresistible curiosity (e.g., "The Shoe NASA Engineers Swear By")
3️⃣ Product Pages - CRO-tested, benefit-driven, AOV-optimized
4️⃣ Upsell/Cross-Sell Sequences – boost AOV 10-25% with post-purchase storytellingWhat If You Do Nothing?Simple:Your ads keep underperforming.Your competitors start using this tactic against you.You leave money on the table from buyers who wanted to say yes - but weren’t persuaded.Or…You take one small step today and unlock a lifetime of higher conversions, scalability, & stability.- Sean
The Advertorial AlchemistP.S. We only work with 3-4 clients at any one time.

• Let's Talk

Join my newsletter for tips, case studies, & insights from the direct response copywriting & dtc ecom world